Increase Student Recruitment
With Our International School Marketing Solutions
If you’re hoping to strengthen your school’s marketing strategy, increase enrollments, and finally use marketing tactics that actually work, you’ve come to the right place!
By taking an in-depth look at your school’s current marketing efforts, we’ll provide you with constructive feedback, ideas, solutions, execution services, and steps needed to increase your student recruitment and overall conversions!
Want to learn more about how we can help you increase your school’s enrollments?
Contact us for a FREE, 15-minute consultation to discuss your needs!
Our Main Marketing Services For Schools
Having an online presence is crucial for your school’s marketing success and student recruitment. From website and SEO help, to social media marketing and branding strategies, we will work with you to boost your online presence and increase enrollments.
School Marketing Consultancy Services
✔ Social media & digital marketing review & strategies: We’ll analyze and review all of your social media streams to make sure everything is aligned (language, imaging, communication, and more). From there, we’ll provide you with ideas to help you optimize your platforms and engage with your current and desired audience.
✔ Content, communications, and messaging review / audit: We’ll take an in-depth review and look at your implemented content, messaging, and branding strategies. You’ll receive a report that outlines messaging improvements, ideas, suggestions, and strategies to enhance your messaging and communications. We’ll also work with you to strengthen your website’s copywriting, suggest best practices, and more!
✔ School branding: Looking to enhance or strengthen your school’s brand awareness? We’ll present you with ideas and strategies to help your brand be known!
Learn more about how our marketing consultancy services can help you! Click the link below for more details.
School Digital Marketing Execution Services
✔ SEO & website management for international schools: Our digital marketing expert will take a thorough look at your website’s SEO ranking and provide you with a report that outlines areas that need improvement. From there, we’ll help you execute an SEO strategy to boost your school’s search engine ranking and conversion rate. You’ll also receive ongoing website updates and site maintenance as needed—such as website load speed optimization and on-page SEO services.
✔ Meta and Google ads for schools: With your advertising budget in mind, we’ll work to plan, create, and execute tailored ads for your search engine and social media campaigns.
✔ Continuous support, feedback, & reporting on progress: As an extension of your team, you’ll receive continuous support and coaching throughout the year to ensure your marketing efforts are working. You’ll also get live reporting and feedback to highlight what strategies are working and how others can / will be improved.
Want to learn more about our digital marketing execution services? Click below for details.
How We’ll Help Your School
If you are in a school marketing or admissions role and find yourself short on time, unsure of whether or not your marketing efforts are working, need assistance with online advertising, or simply want an unbiased point of view, we will help!
We like to think of ourselves as ‘an extension of your school’s marketing team’ and will support you throughout the year by implementing strong online marketing strategies and supplying you with ideas to grow your school’s brand, enrollments, and awareness!
We’ll help you understand:
✔ Your marketing strengths & how to capitalize on them.
✔ Marketing areas that could use improvement.
✔ The importance of good copywriting strategies.
✔ How your marketing & advertising budget could be spent for better results.
✔ Search Engine Optimization and how we will boost your rankings.
✔ How you can strengthen your marketing plan to attract more students
… and much more!
Ready to improve your strategy for student recruitment?
Additional Services
Website Development with Digistorm
How We Work
If your school requires a website revamp or overhaul, we’ll work closely with your school and our partners at Digistorm to ensure your site successfully communicates your competitive advantage, mission, brand, is easily discoverable, loads efficiently, and is optimized to gain more admissions.
What You Get
Depending on your website needs and requirements, you can expect to have a convenient, easily accessible, and user-friendly website that caters to your current and prospective families in an aesthetically pleasing way.
Class Intercom
Annual Price: $995
Class Intercom is the education industry’s leading social media platform developed to help you engage with your community using more voices from your school like teachers, students, or other personnel.
“As the only social media management platform created specifically for educational use, Class Intercom is the smartest, simplest way to manage social media profiles for a single school or an entire district. Educators, administrators, and students use Class Intercom to create, schedule, moderate, publish, monitor and archive great social media—all in one place.”
While this tool is available in all of our Hive Social packages, you can contact us directly to purchase it separately.
Social App
Could your school benefit from having a central location where parents, students, and staff can easily access information, updates, and important notices from wherever they are? If so, developing a social app could be a great option for you.
How We Work
Alongside our partners at Digistorm, we’ll work closely with your communications and marketing staff to help identify the goals that having a school app would accomplish and ensure that your school app is created with your community in mind.
What You Get
When all is said and done, you’ll have a user-friendly, all-in-one app that will act as a place where students, parents, and staff members can be engaged, easily obtain notices, reference school policies, and be completely in-the-know of what is going on at your school. This will help streamline your school’s communication so that your community doesn’t have to check multiple sources to get the details they need to stay up-to-date.
Student / Parent / Staff Portal
Although your school’s website is the primary marketing and communication tool, having a private area for your own community members through an internal portal can provide a space for more internal, focused messaging, and dynamic content to help meet your community’s needs.
How We Work
Working alongside our partners at Schoolbox, we’ll help create the right portals for your community so that you can successfully communicate with all internal members.
What You Get
Once complete, your community of parents, teachers, and students will have a place to go for resources, support, and communication through the use of an online portal.
Why IES?
With a combined 60+ years working in—and developing—top tier international schools, our team understands that now, more than ever before, the online efforts of your school’s marketing and admissions teams to gain enrollments is crucial. For this reason, we’ve made it our mission to help you strengthen your digital efforts and identity to increase your engagements and registrations.
We have the tools, strategies, partnerships, and expertise needed to help your school successfully recruit more students through all of your online activities.
Want to know more about how we work? Contact us today for a FREE consult.
How Can a School Marketing Consultant Help You?
If you are in a school marketing or admissions role and find yourself short on time, unsure of whether or not your marketing efforts are working, or simply want an unbiased point of view, school marketing consultants can be extremely beneficial. With IES team, we’ll help you establish strong marketing strategies for student recruitment to ensure your marketing plan to attract students is working well.
At IES, we. start by taking an in-depth review and audit of your current strategies, to help you understand:
✔ Your Marketing Strengths & How to Capitalize on Them
✔ Areas That Could Use Improvement
✔ How Your Marketing Budget Could Be Spent For Better Results
✔ Social Media and Digital Marketing Strategies Best Suited For Your Target Audience
✔ The Best Student Recruitment Ideas, Strategies & Tactics
✔ How to Improve Your Marketing Plan to Attract Students
… and more!
Ready to boost your strategy for student recruitment?
Main Digital Marketing Services For Schools
Especially now, online marketing for schools is crucial for increased student recruitment. From website and SEO reviews, to school branding and marketing, we have solutions and ideas to boost your online presence.
We’d love to chat with you about your school’s marketing strategy for student recruitment needs.
Contact us today for a FREE, 15-minute consultation.
School Website & SEO Review
Are you utilizing your school’s website to effectively showcase your value and edge? Does your school appear on Google’s first page when people search for the best schools in your area? If not, you could be missing out on the opportunity to reach more families and increase your school’s enrollment with Search Engine Optimization techniques. If you’ve been wondering how to increase student recruitment, optimizing your website can be a great starting point!
How We Work
We’ll take an in-depth look at—and review of—your current website to help pinpoint and address any areas that can be strengthened, revised, or re-assessed. We’ll also run an SEO audit of your website to identify its strengths, weaknesses, keywords to target, broken links, site errors, and more.
What You Get
- A thorough review of your website.
- An in-depth report of your school’s strengths and areas that need improvement along with a walk-through.
- Strategies, steps, insights, and suggestions on how you can improve your site’s visibility to increase enrollments.
- Continuous support throughout the year to help strengthen your website’s ranking and presence.
Social Media Review, Feedback & Hashtag Strategy
Your school’s marketing and communications team should be optimizing social media in order to successfully communicate and display your school’s brand, success, ongoings, and unique values to lead families to your website.
How We Work
We’ll analyze and review all of your social media streams to make sure everything is aligned (language, imaging, communication, and more) to help you optimize your platforms.
What You Get
- An in-depth report that outlines your school’s social media strengths and where improvements could be made.
- A walk-through and support outlining how you can make necessary changes to engage with your target audience more effectively.
- Strategic and actionable steps to help you optimize your social media platforms to reach more families and increase admissions.
- Continuous support throughout the year to ensure your digital marketing efforts are on track.
Email Marketing / Newsletter & Blog
Does your school use email marketing and blogging to successfully communicate with current and prospective families? All schools should be using some form of email and content creation to successfully communicate with their community.
How We Work
At IES, we’ll ensure you’re using an appropriate email marketing and blogging strategy for not only current school families but prospective families too.
What You Get
- An in-depth report that outlines your school’s email marketing and blogging/content creation strengths and areas that need work.
- Ideas, strategies, suggestions, and actionable steps you can take to better communicate your school’s competitive advantages and edge through these streams.
- Continuous support throughout the year for ideas and communications coaching.
Messaging & Communications Review, Feedback & Strategy
Most schools utilize email as the primary medium for communication, but are you optimizing your channels like your website, portal, social media, video, or even text messaging with interesting content to engage your families?
How We Work
We’ll take an in-depth look at the messaging you’re using on your website, social media platforms, email marketing, and any other streams or content you are using to communicate with prospective parents.
What You Get
- A report of findings that identifies where improvements can be made and where your strengths are.
- Ideas, suggestions, and strategies to enhance your messaging and communications.
- Copywriting suggestions and steps you can take to communicate more effectively to your target market to increase enrollments.
- Continuous support and coaching throughout the year to ensure your messaging is streamline and on track.
School Branding & Design Review, Feedback & Strategies
Having a clear-cut and identifiable school brand is essential to your marketing strategy for student recruitment because it can create congruence and a sense of pride for families, staff, and students.
With school branding and design guidelines in place, you can ensure that you are always seen and recognized—across all digital marketing streams (website, social media, blog, etc.)
How We Work
We’ll review your current design and branding guidelines to identify where your strengths are and where improvements can be made to make sure you are effectively conveying your image and competitive advantage on all platforms.
What You Get
- An in-depth report outlining the ways in which you can consistently communicate your school’s identity to your current families and target market to make your school’s image unforgettable.
- Recommendations, ideas, guidelines, and strategies that will be easy to implement school-wide.
- Continuous feedback and support throughout the year to help enforce your school’s brand.
Additional Services
Website Development with Digistorm
How We Work
If your school requires a website revamp or overhaul, we’ll work closely with your school and our partners at Digistorm to ensure your site successfully communicates your competitive advantage, mission, brand, is easily discoverable, loads efficiently, and is optimized to gain more admissions.
What You Get
Depending on your website needs and requirements, you can expect to have a convenient, easily accessible, and user-friendly website that caters to your current and prospective families in an aesthetically pleasing way.
Class Intercom
Annual Price: $995
Class Intercom is the education industry’s leading social media platform developed to help you engage with your community using more voices from your school like teachers, students, or other personnel.
“As the only social media management platform created specifically for educational use, Class Intercom is the smartest, simplest way to manage social media profiles for a single school or an entire district. Educators, administrators, and students use Class Intercom to create, schedule, moderate, publish, monitor and archive great social media—all in one place.”
While this tool is available in all of our Hive Social packages, you can contact us directly to purchase it separately.
Social App
Could your school benefit from having a central location where parents, students, and staff can easily access information, updates, and important notices from wherever they are? If so, developing a social app could be a great option for you.
How We Work
Alongside our partners at Digistorm, we’ll work closely with your communications and marketing staff to help identify the goals that having a school app would accomplish and ensure that the school app is created with your community in mind.
What You Get
When all is said and done, you’ll have a user-friendly, all-in-one place where students, parents, and staff members can be engaged, easily obtain notices, reference school policies, and be completely in-the-know of what is going on at the school. This will help streamline your school’s communication so that your community doesn’t have to check multiple sources to get the details they need to stay up-to-date.
Student / Parent / Staff Portal
Although your school’s website is the primary marketing and communication tool, having a private area for your own community members through an internal portal can provide a space for more internal, focused messaging, and dynamic content to help meet your community’s needs.
How We Work
Working alongside our partners at Schoolbox, we’ll help create the right portals for your community so that you can successfully communicate with all internal members.
What You Get
Once complete, your community of parents, teachers, and students will have a place to go for resources, support, and communication through the use of an online portal.
Social Buzz Starter Package ($1980)
What’s Included
- Social Media Review, Feedback & Hashtag Strategy
- Annual access to Class Intercom – a social media management platform that allows students and teachers to create content that you can then approve or edit and share with your community
- Messaging & Communications Review, Feedback & Strategy
- Branding & Design Review & Feedback
Bring in more admissions and save money with this school marketing starter package today!
Digital Swarm Package ($2870)
What’s Included
- Social Media Review, Feedback & Hashtag Strategy
- Annual access to Class Intercom – a social media management platform that allows students and teachers to create content that you can then approve or edit and share with your community
- Messaging & Communications Review, Feedback & Strategy
- Branding & Design Review With Feedback
- School Website & SEO Review
- Email Marketing / Newsletter & Blog
Increase your school’s enrollments and upgrade your digital marketing efforts with the digital swarm package today!
Create Your Own Buzz — Customized Package
Are you looking to mix and match some of our school marketing services we offer to cater to your school’s needs? Get in touch with our team today and we will tailor a package that fits!
Website Development
How We Work
If your school requires a website revamp or overhaul, we’ll work closely with your school and our partners at Digistorm to ensure your site successfully communicates your competitive advantage, mission, brand, is easily discoverable, loads efficiently, and is optimized to gain more admissions.
What You Get
Depending on your website needs and requirements, you can expect to have a convenient, easily accessible, and user-friendly website that caters to your current and prospective families in an aesthetically pleasing way.
Why IES ?
With a combined 60+ years working in—and developing—top tier international schools, our team understands that now, more than ever before, the online efforts of your school’s marketing and admissions teams to gain enrollments is crucial. For this reason, we’ve made it our mission to help you strengthen your digital efforts and identity to increase your engagements and registrations.
We have the tools, strategies, partnerships, and expertise needed to help your school successfully recruit more students through all of your online activities.
Want to know more about how we work?