Hive Social—School Marketing Strategies & Consulting

Increase Admissions with Effective School Marketing Strategies & Solutions

If you’re looking to increase your school’s admissions through online efforts, you’ve come to the right place!

With our school marketing consultancy services and solutions, you’ll have the strategies, steps, and tactics needed to successfully recruit more students and families.

Our School Marketing Consultancy Services:

School Website & SEO Reviews
Social Media Reviews & Strategies
Messaging & Communication Plans
Branding & Design Tactics
… and more!

Are you ready to take your school’s enrollments and admissions to the next level? Contact us for a FREE, 15-minute consultation to discuss your needs!

Class Intercom

We’ve teamed up with Class Intercom to help you effortlessly improve your school’s communication workflow. Class Intercom is the perfect social media tool that allows you to share your school’s story from the viewpoint of your teachers, students, and leadership team in one easy-to-use, moderated platform! It can also be used as a great addition to your school’s media program, too.

Why Use Class Intercom?

Class Intercom is an excellent platform that allows you to:

  •  Easily involve your students and teachers and have them be apart of your school’s social media.
  • Create better stories for your community to see what’s happening at your school on a day-to-day basis.
  • Effortlessly showcase your school’s competitive advantages to potential families/enrollments.
  • Efficiently manage all of your school’s social media posts with one easy-to-use platform.
  • Save time and maintain your school’s image and brand while sharing posts from all over the school.

Our School Marketing Consultation Services & Solutions

From website and SEO reviews, to helping you build a portal for your community, we have international school marketing solutions and ideas that’ll improve your identity, brand, and lead to higher enrollment rates.

We’d love to chat with you about your school’s marketing needs. Contact us today for a FREE, 15-minute consultation.

School Website & SEO Review

Your website is the window to your school. It shows your value perspective,
successes, and your culture. Are you utilizing your website to effectively showcase your school’s value and edge? Does your school show up on the first page of Google when people search for the best schools in your area? If not, you could be missing out on the opportunity to reach more families and admissions by ensuring your site’s content is engaging and is Search Engine Optimized.

How We Work

We’ll take an in-depth look at—and review of—your current website to help
pinpoint and address any areas that can be strengthened, revised, or re-assessed. We’ll also run an SEO audit of your website to identify its strengths, weaknesses, keywords to target, broken links, site errors, and more

What You Get

  • A thorough review of your website.
  • An in-depth report of your school’s strengths and areas that need
    improvement along with a walk-through.
  • Strategies, steps, insights, and suggestions on how you can improve your site’s visibility to increase enrollments.

Social Media Review, Feedback & Hashtag Strategy

Your school’s marketing and communications team should be optimizing social media in order to successfully communicate and display your school’s brand, success, ongoings, and unique values to lead families to your website.

How We Work

We’ll analyze and review all of your social media streams to make sure everything is aligned (language, imaging, communication, and more) to help you optimize your platforms.

What You Get

  • An in-depth report that outlines your school’s social media strengths and where improvements could be made.
  • A walk-through and support of how you can make necessary changes to engage with your audience more effectively.
  • Strategic and actionable steps to help you optimize your social media
    platforms to reach more families and increase admissions.

Email Marketing / Newsletter & Blog

Does your school use email marketing and blogging to successfully communicate with current and prospective families? All schools should be using some form of email and content creation to successfully communicate with their community.

How We Work

At Hive Social, we’ll ensure you’re using an appropriate email marketing and blogging strategy for not only current school families but prospective families too.

What You Get

  • An in-depth report that outlines your school’s email marketing and blogging/content creation strengths and areas that need work.
  • Ideas, strategies, suggestions, and actionable steps you can take to better communicate your school’s competitive advantages and edge through these streams.

Messaging & Communications Review, Feedback & Strategy

Most schools utilize email as the primary medium but are you optimizing your channels like your website, portal, social media, video, or even text messaging with interesting content to engage your users?

How We Work

We’ll take an in-depth look at the messaging you’re using on your website, social media platforms, email marketing, and any other streams or content you are using to communicate with prospective parents.

What You Get

  • A report of findings that identifies where improvements can be made and where your strengths are.
  • Ideas, suggestions, and strategies to enhance your messaging and communications.
  • Copywriting suggestions and steps you can take to communicate more effectively to your target market to increase enrollments.

Branding & Design Review, Feedback & Strategy

Having a clear-cut and identifiable brand is essential for schools because it can create congruence and a sense of pride for families, staff, and students. With branding and design guidelines in place, you can ensure that your school is always seen and recognized the same—across all streams (website, social media, blog, etc.)

How We Work

At Hive, we’ll review your current design and branding guidelines and identify areas that could use a bit of work to help you make sure you are effectively conveying your image and competitive advantage for every platform you use.

What You Get

  • An in-depth report outlining the ways in which you can consistently communicate your school’s identity to your current families and target market to make your school’s image unforgettable.
  • Recommendations, ideas, guidelines, and strategies that will be easy to implement school-wide.

Additional Services

Class Intercom

Annual Price: $995

Class Intercom is the education industry’s leading social media platform developed to help you engage with your community using more voices from your school like teachers, students, or other personnel.

“As the only social media management platform created specifically for educational use, Class Intercom is the smartest, simplest way to manage social media profiles for a single school or an entire district. Educators, administrators, and students use Class Intercom to create, schedule, moderate, publish, monitor and archive great social media—all in one place.”

While this tool is available in all of our Hive Social packages, you can contact us directly to purchase it separately.

Social App

Could your school benefit from having a central location where parents, students, and staff can easily access information, updates, and important notices from wherever they are? If so, developing a social app could be a great option for you.

How We Work

Alongside our partners at Digistorm, we’ll work closely with your communications and marketing staff to help identify the goals that having a school app would accomplish and ensure that your school app is created with your community in mind.

What You Get

When all is said and done, you’ll have a user-friendly, all-in-one app that will act as a place where students, parents, and staff members can be engaged, easily obtain notices, reference school policies, and be completely in-the-know of what is going on at your school. This will help streamline your school’s communication so that your community doesn’t have to check multiple sources to get the details they need to stay up-to-date.

Student / Parent / Staff Portal

Although your school’s website is the primary marketing and communication tool, having a private area for your own community members through an internal portal can provide a space for more internal, focused messaging, and dynamic content to help meet your community’s needs.

How We Work

Working alongside our partners at Schoolbox, we’ll help create the right portals for your community so that you can successfully communicate with all internal members.

What You Get

Once complete, your community of parents, teachers, and students will have a place to go for resources, support, and communication through the use of an online portal.

Website Development

How We Work

If your school requires a website revamp or overhaul, we’ll work closely with your school and our partners at Digistorm to ensure your site successfully communicates your competitive advantage, mission, brand, is easily discoverable, loads efficiently, and is optimized to gain more admissions.

What You Get

Depending on your website needs and requirements, you can expect to have a convenient, easily accessible, and user-friendly website that caters to your current and prospective families in an aesthetically pleasing way.

School Marketing Consultation Package Examples

Social Buzz Starter Package

What’s Included

  • Social Media Review, Feedback & Hashtag Strategy
  • Annual access to Class Intercom – a social media management platform that allows students and teachers to create content that you can then approve or edit and share with your community
  • Messaging & Communications Review, Feedback & Strategy
  • Branding & Design Review & Feedback

Bring in more admissions and save money with this school marketing starter package today!

Digital Swarm Package

What’s Included

  • Social Media Review, Feedback & Hashtag Strategy
  • Annual access to Class Intercom – a social media management platform that allows students and teachers to create content that you can then approve or edit and share with your community
  • Messaging & Communications Review, Feedback & Strategy
  • Branding & Design Review With Feedback
  • School Website & SEO Review
  • Email Marketing / Newsletter & Blog

Increase your school’s enrollments and upgrade your digital marketing efforts with the digital swarm package today!

Create Your Own Hive—Customized Package

Are you looking to mix and match some of the school marketing services we offer to cater to your school’s needs? Get in touch with our team today for a FREE consult and we will tailor a package that fits!

Website Development

How We Work

If your school requires a website revamp or overhaul, we’ll work closely with your school and our partners at Digistorm to ensure your site successfully communicates your competitive advantage, mission, brand, is easily discoverable, loads efficiently, and is optimized to gain more admissions.

What You Get

Depending on your website needs and requirements, you can expect to have a convenient, easily accessible, and user-friendly website that caters to your current and prospective families in an aesthetically pleasing way.

Why Hive Social?

With a combined 60+ years working in—and developing—top tier international schools, our team understands that now, more than ever before, the online efforts of your school’s marketing and admissions teams to gain enrollments is crucial. For this reason, we’ve made it our mission to help you strengthen your digital efforts and identity to increase your engagements and registrations.

We have the tools, strategies, partnerships, and expertise needed to help your school successfully recruit more students through all of your online activities.

Want to know more about how we work? Contact us today for a FREE consult.

Class Intercom

We’ve teamed up with Class Intercom to help you strengthen your school’s communication workflow within your school. Class Intercom is the perfect social media tool that allows you to share your school’s story from the viewpoint of your teachers, students, and leadership team in one easy-to-use, moderated platform! It can also be used as a great addition to your school’s media program, too.

Why Use Class Intercom?

Class Intercom is an excellent platform that allows you to:

  •  Easily involve your students and teachers and have them be apart of your school’s social media
  • Create better stories for your community to see what’s happening at your
    school on a day-to-day basis
  • Effortlessly showcase your school’s competitive advantages to potential
    families/enrollments
  • Efficiently manage all of your school’s social media posts with one easy-touse platform
  • Save time and maintain your school’s image and brand while sharing posts from all over the school

Our School Marketing Services & Solutions

From website and SEO reviews, to helping you build a portal for your community, we have international school marketing solutions and ideas that’ll improve your identity, brand, and lead to higher enrollment rates.

School Website & SEO Review

Your website is the window to your school. It shows your value perspective,
successes, and your culture. Are you utilizing your website to effectively showcase your school’s value and edge? Does your school show up on the first page of Google when people search for the best schools in your area? If not, you could be missing out on the opportunity to reach more families and admissions by ensuring your site’s content is engaging and is Search Engine Optimized.

How We Work

We’ll take an in-depth look at—and review of—your current website to help
pinpoint and address any areas that can be strengthened, revised, or re-assessed. We’ll also run an SEO audit of your website to identify its strengths, weaknesses, keywords to target, broken links, site errors, and more

What You Get

  • A thorough audit of your website.
  • An in-depth report of your school’s strengths and areas that need
    improvement along with a walk-through.
  • Strategies, steps, insights, and suggestions on how you can improve your
    site’s visibility and increase enrollments.

Social Media Review, Feedback & Hashtag Strategy

Your school’s marketing and communications team should be optimizing social media in order to successfully communicate and display your school’s brand, success, ongoings, and unique values to lead families to your website.

How We Work

We’ll analyze and review all of your social media streams to make sure everything is aligned (language, imaging, communication, and more) to help you optimize your platforms.

What You Get

  • An in-depth report that outlines your school’s social media strengths and
    where improvements could be made.
  • A walk-through and support of how you can make necessary changes to
    engage with your audience more effectively.
  • Strategic and actionable steps to help you optimize your social media
    platforms to reach more families and increase admissions.

Email Marketing / Newsletter & Blog

Does your school use email marketing and blogging to successfully communicate with current and prospective families? All schools should be using some form of email and content creation to successfully communicate with their community.

How We Work

At Hive Social, we’ll ensure you’re using an appropriate email marketing and blogging strategy for not only current school families but prospective families too.

What You Get

  • An in-depth report that outlines your school’s email marketing and blogging/content creation strengths and areas that need work.
  • Ideas, strategies, suggestions, and actionable steps you can take to better communicate your school’s competitive advantages and edge through these streams.

Messaging & Communications Review, Feedback & Strategy

Most schools utilize email as the primary medium but are you optimizing your channels like your website, portal, social media, video, or even text messaging with interesting content to engage your users?

How We Work

We’ll take an in-depth look at the messaging you’re using on your website, social media platforms, email marketing, and any other streams or content you are using to communicate with prospective parents.

What You Get

  • A report of findings that identifies where improvements can be made and where your strengths are
  • Ideas, suggestions, and strategies to enhance your messaging and communications
  • Copywriting suggestions and steps you can take to communicate more
    effectively to your target market to increase enrollments.

Branding & Design Review, Feedback & Strategy

Having a clear-cut and identifiable brand is essential for schools because it can create congruence and a sense of pride for families, staff, and students. With branding and design guidelines in place, you can ensure that your school is always seen and recognized the same—across all streams (website, social media, blog, etc.)

How We Work

At Hive, we’ll review your current design and branding guidelines and identify areas that could use a bit of work to help you make sure you are effectively conveying your image and competitive advantage for every platform you use.

What You Get

  • An in-depth report outlining the ways in which you can consistently communicate your school’s identity to your current families and target market to make your school’s image unforgettable
  • Recommendations, ideas, guidelines, and strategies that will be easy to implement school-wide.

Additional Services

Annual Price: $995

Class Intercom is the education industry’s leading social media platform developed to help you engage with your community using more voices from your school like teachers, students, or other personnel.

“As the only social media management platform created specifically for educational use, Class Intercom is the smartest, simplest way to manage social media profiles for a single school or an entire district. Educators, administrators, and students use Class Intercom to create, schedule, moderate, publish, monitor and archive great social media—all in one place.”

While this tool is available in all of our Hive Social packages, you can contact us directly to purchase it separately.

Social App

Could your school benefit from having a central location where parents, students, and staff can easily access information, updates, and important notices from wherever they are? If so, developing a social app could be a great option for you.

How We Work

Alongside our partners at Digistorm, we’ll work closely with your communications and marketing staff to help identify the goals that having a school app would accomplish and ensure that the school app is created with your community in mind.

What You Get

When all is said and done, you’ll have a user-friendly, all-in-one place where students, parents, and staff members can be engaged, easily obtain notices, reference school policies, and be completely in-the-know of what is going on at the school. This will help streamline your school’s communication so that your community doesn’t have to check multiple sources to get the details they need to stay up-to-date.

Student / Parent / Staff Portal

Although your school’s website is the primary marketing and communication tool, having a private area for your own community members through an internal portal can provide a space for more internal, focused messaging, and dynamic content to help meet your community’s needs.

How We Work

Working alongside our partners at Schoolbox, we’ll help create the right portals for your community so that you can successfully communicate with all internal members.

What You Get

Once complete, your community of parents, teachers, and students will have a place to go for resources, support, and communication through the use of an online portal.

Website Development

How We Work

If your school requires a website revamp or overhaul, we’ll work closely with your school and our partners at Digistorm to ensure your site successfully communicates your competitive advantage, mission, brand, is easily discoverable, loads efficiently, and is optimized to gain more admissions.

What You Get

Depending on your website needs and requirements, you can expect to have a convenient, easily accessible, and user-friendly website that caters to your current and prospective families in an aesthetically pleasing way.

Social Buzz Starter Package ($1980)

What’s Included

  • Social Media Review, Feedback & Hashtag Strategy
  • Annual access to Class Intercom – a social media management platform that allows students and teachers to create content that you can then approve or edit and share with your community
  • Messaging & Communications Review, Feedback & Strategy
  • Branding & Design Review & Feedback

Bring in more admissions and save money with this school marketing starter package today!

Digital Swarm Package ($2870)

What’s Included

  • Social Media Review, Feedback & Hashtag Strategy
  • Annual access to Class Intercom – a social media management platform that allows students and teachers to create content that you can then approve or edit and share with your community
  • Messaging & Communications Review, Feedback & Strategy
  • Branding & Design Review With Feedback
  • School Website & SEO Review
  • Email Marketing / Newsletter & Blog

Increase your school’s enrollments and upgrade your digital marketing efforts with the digital swarm package today!

Create Your Own Buzz — Customized Package

Are you looking to mix and match some of our school marketing services we offer to cater to your school’s needs? Get in touch with our team today and we will tailor a package that fits!

Website Development

How We Work

If your school requires a website revamp or overhaul, we’ll work closely with your school and our partners at Digistorm to ensure your site successfully communicates your competitive advantage, mission, brand, is easily discoverable, loads efficiently, and is optimized to gain more admissions.

What You Get

Depending on your website needs and requirements, you can expect to have a convenient, easily accessible, and user-friendly website that caters to your current and prospective families in an aesthetically pleasing way.

Why Hive Social?

With a combined 60+ years working in—and developing—top tier international schools, our team understands that now, more than ever before, the online efforts of your school’s marketing and admissions teams to gain enrollments is crucial. For this reason, we’ve made it our mission to help you strengthen your digital efforts and identity to increase your engagements and registrations.

We have the tools, strategies, partnerships, and expertise needed to help your school successfully recruit more students through all of your online activities.

Want to know more about how we work?

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